Kmart Super Toy Sale

5 July, 2008 (07:45) | Animation, motion graphics, tvc | 1 comment

The campaign has begun. Bus Shelters, News papers, online and big TV coverage for the Super Toy Sale creative. All of the toys in the spot were custom designed because we couldn’t use real products. There’s a lot of love in them, especially the MonkeyRider. Enjoy.

Kmart Preproduction

30 June, 2008 (09:26) | Animation, television, tvc | No comments

We are currently in the thick of production of a huge, and very exciting TVC for K-Mart. This is Matt directing kids in a huge house we’ve just filled with toys, all so we can get into the real business end of the spot. As George Lucas said “the nice thing about animation is that [...]