Sixty40 Wins Iron Designer 2010
We are very proud to announce that amongst Sydney’s Design Heavyweights, Sixty40 has reigned supreme in the sold out Iron Designer contest held as part of Sydney Design Week. Against massive competition from Frost Design, Digital Eskimo our supreme ability to create magic out of nothing shone through.
From the beginning, we knew what would win in this performance focused situation would be any of the 8 steps of any creative development: evaluate the environment, listen to the brief, add humour, add heart, add sex, add robots, add puppies and let it be great,” said Sixty40′s Mark Simpson.
Image and quote from Campaign Brief.
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