Kmart Preproduction

30 June, 2008 (09:26) | Animation, television, tvc

We are currently in the thick of production of a huge, and very exciting TVC for K-Mart. This is Matt directing kids in a huge house we’ve just filled with toys, all so we can get into the real business end of the spot. As George Lucas said “the nice thing about animation is that there’s no actors”. We hear that Georgey, working with kids involved a lot of unusual ways to get them to do what you needed… again and again. To be aired on the 2nd July.