Throw us a bone

3 October, 2008 (09:07) | Animation, character, promo

screenanddogThe “Throw us a bone” campaign for Sydney Dogs and Cat’s Home launched Yesterday. Sixty40 created the worlds most endearing dog to encourage people to contribute money to the dogs home charity via their mobile phone. Generous tourists and drunk office workers have been texting the 9m screen at Customs House in Circular Quay to see Frankie thanks them by name and then do a trick.

Meanwhile there’s a collection of very glowing reviews:

“Move over red rover, let sixty40 take over” – Marketing Mag

“They make it look so easy” – Throw us a Bone


Frankie also appeared in large format print spots around the city to generate interest.


Frankie, you’ve come along way.