Let it be great

10th Anniversary TVC Event: Let it be Droste

mook — Mon, 06 Sep 2010 02:01:56 +0000

Click here to view the embedded video.

To celebrate our 10th birthday, we bought an ad spot during classic daytime viewing show “Dr. Phil”. The spot aired to the 27000 viewers of Dr. Phil on Friday the 3rd of September on Channel 10. The 15 second commercial was basically a series of nested pull outs from a television of various characters and real people sitting in a lounge room, watching each other on TV and saying “Yaaay”:

We held a small party so people would be able to see the spot sitting in the same lounge room that all the characters were sitting in watching each other.

After waiting on tender hooks, eating party pies and drinking champagne we were rewarded with the oddest TV viewing experience ever. We filmed the event and continued the nested pull out in-camera, creating the ultimate Droste Effect.

We’d like to thank everyone who chipped in to create this commercial (Scott Collins from Plush/Noiselab, Evan Newby, Dean, everyone at Sixty40) and also to Channel 10 and Free TV who didn’t blink an eye when we insinuated what we wanted to do (though they mightn’t have really grasped the full wonder of it).

Here’s the spot on its own:

Click here to view the embedded video.

Sixty40 is 10 : delivers art on TV

admin — Mon, 30 Aug 2010 08:31:16 +0000

As some of you may know, Sixty40 has now been around for 10 amazing years of work. Amidst the many things we’re doing to celebrate is buying some ad time to put some art on TV during Dr. Phil. It’ll be screening between 12:15 and 12:20 this Friday the 3rd of September. Be sure to tune in to Channel 10 for a very brief bit of wonder.

Sixty40 Wins Iron Designer 2010

admin — Tue, 10 Aug 2010 01:46:52 +0000

We are very proud to announce that amongst Sydney’s Design Heavyweights, Sixty40 has reigned supreme in the sold out Iron Designer contest held as part of Sydney Design Week. Against massive competition from Frost Design, Digital Eskimo our supreme ability to create magic out of nothing shone through.

From the beginning, we knew what would win in this performance focused situation would be any of the 8 steps of any creative development: evaluate the environment, listen to the brief, add humour, add heart, add sex, add robots, add puppies and let it be great,” said Sixty40′s Mark Simpson.

Image and quote from Campaign Brief.

For more coverage, check out IndesignLive

Job Opp: Junior at Sixty40

admin — Fri, 06 Aug 2010 04:15:06 +0000

Position filled thanks to everyone who applied (there were heaps!)

Senior Designer / Director

admin — Fri, 06 Aug 2010 04:12:26 +0000

New job opportunity at Sixty40. Spread the word!

Senior Designer and Art Director
Sixty40, Sydney, Australia

About Sixty40:
We are a small Sydney-based animation and design company with a penchant for funny,beautiful, charming and unique work. We are passionate about creating awesome work with awesome people.

Position Summary:
The Senior Designer / Director is responsible for leading the design and production of commercials, broadcast design and animation.

This position is a 1year contract (ideally starting Jan 2011, but this is moveable) with the possibility of a full time position after the contract expires.

Overall responsibilities:

Conceptualise and design pitch boards
Lead 2d and 3d departments
Animate and composite in After Effects
Work to deadlines and budgets
Some 3D (cinema 4d or max) a plus, but not mandatory

Requirements:

5-7 years industry experience as designer with a strong interest in animation
Ability to generate and develop creative excellence either with a team or on own
Strong creative vision and passion for story and design
Ability to translate briefs into animation and design treatments and then execute them
Ability to direct narrative work as well as make it look great is a plus
Strong presentation skills and experience in working closely with clients.

Please send reels and CVs to: Nicky Marshall, Executive Producer
nicky.marshall@sixty40.com
+61 2 9357 1441
www.sixty40.com

Sixty40 shortlisted in AEAF Awards

admin — Wed, 04 Aug 2010 06:22:55 +0000

We’ve got two projects competing against each other in the Australian Effects and Animation Festival awards for Title Idents and Stings… whoops. Good luck TV1 and Foxtel. Find out more here.

sixty40 x ricky rozzay x prince of ballard = fresh new montage

matt — Tue, 03 Aug 2010 01:28:51 +0000

By now you’ve all scoped the new site and watched the new reel and you’re scratching your heads wondering who did that tight Rick Ross remix. It comes courtesy of Seattle’s own Prince of Ballard and you can find more of his fresh blends and edits here…

Sixty40 Launches new look

mook — Mon, 02 Aug 2010 23:14:47 +0000

We’re very happy to launch our new website and new reel. Hot new work, hot new look, hot philosophy: let it be great. http://www.sixty40.com

Sixty40 at Iron Designer

mook — Tue, 27 Jul 2010 03:49:25 +0000

As part of Sydney Design Week, Matt and Mark will go head to head with other amazing Sydney Design companies in a high-intensity creative gladiatorial fun-fest called “iron designer”.

Here’s a gallery of the Melbourne version and some general info

Take note Digital Eskimo: YOU ARE DEAD!!

Tickets to the event can be booked online here. Tickets are $30 each or $26 each for bookings of 8+

We win 4 x International Promax’s

mook — Thu, 01 Jul 2010 06:44:41 +0000

Sixty40 brings in an Gold International Promax for our TV1 Summer campaign. Check out all the spots here.

If that wasn’t enough, we then bring in 3 Silver International Promax’s for our Foxtel Winter Games spots. Check out those spots here.

We’re very thankful to our clients for bringing us in on such awesome briefs. Both of those jobs were treated very much like a series of short films from script to concept to execution so we’re very glad to see them do so well out in the harsh light of broadcast.